DHL in India: The Competitive Strategies
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Code : COM0061
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Region : India
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DHL in India DHL started its operations in India in 1979 by entering into partnership with Air Freight (now known as AFL), which acted as an agent for DHL in India. ONGC was the first corporate house in India to use the express services of DHL. This marked the beginning of the modern express industry in India.. Courier Industry in India: a Landscape The Indian courier industry is highly competitive withmajor international players like DHL, FedEx, UPS (United Parcel Services) and 'TNT India Pvt. Ltd.'(TNT) apart from the domestic players like Blue Dart, Skypak and 'Elbee Services ltd.' (Elbee). The industry in its organized form originated in India in 1979 whenDHL Worldwide Express entered the Indian market... DHL India's Competitive Strategies Since its entry into India, DHL has always focused on keeping its costs low. It established its name in India piggy backing on the Indian domestic company AFL without incurring any expenses. Its expenditure on advertising in India was very less, when compared to its global spending... |
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